Value Selling: A Strategy for Sustainable Business Growth
Introduction Every moment in life, we are selling something—sometimes knowingly, sometimes unknowingly. Surprised? You might say, “But I’m not a salesman.” Think again. Imagine the moment just before your annual appraisal when you’re convincing your manager to recommend a higher raise. What are you really doing? You’re selling—selling yourself through your achievements. Selling, at its … Read more